
Today I joined a secret society.
Well, it’s “secret” to the extent that I am not supposed to reveal its name or some of its history, but I can confirm that it exists and that it should be a lot of fun to be part of.
Several months ago I was visiting our downtown store and noticed an unusual plaque attached to the wall of the lobby. The plaque bore a simple logo and alphanumeric code. The front desk staffer wasn’t sure what it meant but assured me that the owners knew about it. Later, I heard that some strangers visited Puzzah! and asked to interview the front-of-house staff. The interviewers wanted to know if anyone had visited the store specifically to see the plaque. Our personable staff conducted themselves in these interviews with aplomb, though one admitted after the interview that the plaque was starting to freak him out.
A few weeks ago I received an email that included the logo from the plaque. The email included some coded message and a web address. The website featured a password field, so I tried the alphanumeric code from the plaque. I found an article about a possible conspiracy, or at least egregious negligence, within the world’s scientific community. Another member of the Puzzah! design team received a similar email, and we spent some time analyzing the website and discovering hidden clues, which led to contacting other Denver-area escape room businesses that had similar plaques in their lobbies. We eventually decoded the message on the original email, which revealed a date (February 10), a time, and coordinates representing a location in Denver.
The location turned out to be a music studio in the Sun Valley area. A group of people was waiting in front of the door when I arrived. The group included some familiar faces and many people who expressed utter confusion. We were led into the studio and found envelopes, locked cases, scientific instruments, and an elaborate set of crystalline towers pulsing in various colors. We were instructed to work cooperatively and share our discoveries but most participants dove hungrily into the challenges. I enjoyed the enthusiasm and clung to the sidelines. The solvers eventually found an entrance to small courtyard with a locked chest. The chest, opened with a previously discovered combination, contained packets declaring our mission was successful and inviting us to join the secret society for fans of immersive, group-oriented puzzle experiences.

Today’s event drew from the traditions of alternate reality games and pop-up escape rooms. Puzzle fans have been enjoying these for decades, but I never made much effort to participate. I felt honored to be included in this event. My takeaway of membership in this secret society is not the joy of puzzle solving as much as the joy of collaborative creation.